The Research On Development Strategy Of Jingchu Net

Digital age, network communication as a new means of communication, is gradually changing the way of people living and thinking. With the popularity of the Internet, the surge in number of Internet users, as the "fourth media" sharp rise in online media their status and influence is growing. In recent years, a number of local news websites are growing up, and various concerns. Needless to say, these places play a key online media news network effecting the dissemination of information to guide public opinion, public opinion into positions of local development. At the same time they also face the difficulties of development, how to become bigger and stronger, to build local brand is becomming a major issue of the academic sector.If the first decade of development, local news website achieve better focus on the occupation of strategic positions in Internet news dissemination task, now, once again standing in the local news websites to develop a new starting point. At present, research on the local news Web site focused on online media operation of law, technology development and the relationship between the development of online media, online media content development and online media to make a profit and so on, focus on local news Web site development strategy is not more. Case studies of local news sites are rare.The author analyzed the content construction and business strategy of Jing Chu net. And grasp the law of development of local news sites, combined with the specific circumstances of local news Web site, ask questions, and Countermeasures, a practical guide. Recommendations should be positioned Jing Chu net:The local press as the leading comprehensive portal, using media resources to provide information on the region information database, to create localized services platform, to create the propaganda window to build a bridge to communicate with the users.In order to turn corporate restructuring, this paper recommends that:First, create a new content structure and take the big media line; second, full implementation of the localization strategy, the content and operation efforts, attention to the coverage and effectiveness of localization; Third, giving up two e-commerce and online games section of the profit model, increased attention Chu Sports Network TV and publishing, explore new growth points; third, to give priority to run the market operation mechanism project. Finally, the paper also the development of local online media strategy for the theory were discussed. China hopes to build local key news websites provide some reference information. In this study, using data analysis, text analysis, comparative analysis and other methods.