Study On The Ethical Issues In Micro-blog Communication

In recent years, with the rapid development and wide application of the micro-blog,people have new communication platform, it is more convenient, efficient, free thantraditional media but also lack of rigorous in the supervision of " gatekeeper" of traditionalmedia. Micro-blog is used so widely in a short time in China, the reason of it the first is thepopularity of the Internet technology, more people has the electronic products and can use itvery simply; The second is the operation of released micro-blog is very simple, peoplewithout any threshold can released timely the things around us; The third is participationequally, any person no matter class, status will be free to release information; The forth is thedemand of people, people are eager to have such a shared communication platform.From the view of ethical point, it detailed analysis the ethical relations and changes inthe micro-blog. People communicated from the reality life in the " acquaintance society " intovirtual、uncertain and strange environment, human subject consciousness is changed by thefree, unconstrained network world, inevitably caught in the abuse of the freedom of theembarrassing situation, telling lies, spreading rumors, infringement of privacy, copyright hasoccurred sometimes, it damaged the ethical and legal norms in the virtual network society.The article found the reason of this mistake phenomenon and measures. The root ofMicro-blog’s mistake phenomenon is character of media. Lack of checks and awareness is therisk factor. This paper puts forward the solving measures from two angles of autonomy andheteronomy, highlight the " self-discipline " in micro-blog, strengthen the awareness ofself-discipline. Strengthen the government’s guidance and supervision, focus on emphasizingthe leadership of government, construction of the rules of micro-blog communication system,perfect the laws and regulations. Because the micro-blog in the technology and the systemcontinues to mature and improve, micro-blog will be widely used in various industries in thefuture, and play the positive role.