| The citizen spirit is a kind of citizenship, is a kind of public feelings, is a kind ofaction mechanism, is a kind of modern personality, is a mature society important sign,is the value of personal value, since the modern times Chinese advanced intellectualsdiligently strive after, for the essential meaning of the national independence, and thecountry enjoy wealth and honor. in the transition of China, the citizen spirit is a kindof citizenship is urgently to build citizen value system.The micro-blog as the representative of the new media in the rapid rise of China,let the other traditional media can not. Internet users are getting more and morepopular in micro-blog as a platform for news, for freedom of expression, realizing theinteractive communication. The micro-blog for source formed hot topic come oneafter another, and through participation, gathers the strong folk strength, promotepublic events effectively, and promote the effective interaction between the individualand society. The significance of the micro-blog communication is that, its uniquedissemination mechanism, broke long-term since the situation of asymmetricinformation, change the traditional discourse structure and social interaction, hasinspired people’s thinking, let the individual citizen values were found, and condensedinto the strong folk force, continue to promote social progress of china.The aim of this paper is to communication theories as the foundation, from theperspective of citizen spirit construction, discussing and analyzing the propagationcharacteristics of micro-blog, communication effects and Interaction force betweenthe micro-blog communication and the citizen spirit construction, exploring how tobuild citizen participation through the platform to practice citizen spirit. The articlecarries on the elaboration from four parts, the first part introduces the general situationof the development of micro-blog; the second part explores the citizen spirit ofprofound meaning, as well as the citizen spirit in China, presents the context andmeaning; the third part is the core part, discusses the micro-blog communication onthe citizen spirit construction effects, including both positive effect negative effectalso includes; the fourth based in part on the citizen spirit angle of view, the futureprospects for the development of micro-blog. |
