Advertisements Of Soochow Ming Pao And Social Change Of The Modern Times Of Soochow（1925-1937）

In modern times, newspapers developed rapidly and became the most influential massmedia after it was introduced into China via western missionary and merchant. SuzhouMing Bao was founded in1925, and its generation and development was the result of theinteraction of social politics, economy and culture. In the process of development, thecontent, layout and sales volume of Suzhou Ming Bao has achieved remarkable progresswhich made it to be one of the three major newspapers in Suzhou. Advertisement was animportant part of Suzhou Ming Bao, and its type and amount increased constantly.However, the type of advertising copy evolved to mature from simple and crude.Advertisement is rich in historical information which could be regarded as a recorder ofsocial change. In vision of advertisement, we could observe the changes in people’smaterial life, views and values, so did social-economic structures. Not only did SuzhouMing Bao reflect social changes, but also promoted the transformation process of it. On theone hand, as a new kind of business operation mode, advertisement provided operatorswith an information carrier, and promoted the development of the national industry andcommerce. On the other hand, advertisement took on the function of spreading socialculture, which was conductive to improving the general mood of society and setting up thecorrect value orientation. All in all, it was significant for us to confirm the positive effectsof advertisement. However, what we couldn’t neglect was that the existence of a certainamount of deceptive and vulgar advertising would damage social progress.