The Influence Of Festival Activities On The Communication Of The Traditional Folk Culture

The essence of folk culture is a kind of life culture which created, enjoyed and inherited by the general public. It is originated from folk, is a set of language and behavior patterns and is a set of spontaneous standard without using an external force to comply with. This thesis uses the methods of questionnaire and interview and from the perspective of cultural transmission to explore the influence of government-led festival activities on the communication of the traditional folk culture. And this thesis selects Qingyang Sachet Folk Culture Festival as a study case, collected research data by questioning the local and nonlocal visitors and interviewing exhibitors and organizers in the tenth Sachet Festival. In this thesis, the communication of folk culture is divided into two processes which are lateral diffusion and vertical inheritance. There are a lot of products can represent Qingyang’s folk culture. We chose the’sachet’ as their representative, to explore the impact on the aspects of popularity, connotation, production environment and process inheritance of the held of Sachet Festival,and finally obtaining the research conclusion:through holding sachet festival to communicate Qingyang’s folk culture still has problem both in lateral diffusion and vertical inheritance. This crisis forced the local government began to think about the wav to the future.