The Image-building Of Tianshui City By The Spread Of Festival Activities

This thesis completely elaborates how the festival shapes the image of the Tianshui city, by analyzing the23rd Fuxi Culture and Tourism Festival’s organizers, media, local residents and outside tourists, as well as the effects of the festival. Many aspects of Tianshui were showed by the festival, including the city’s history and culture, agriculture, industry, tourist attractions and art performs. But some problems also exposed during the process:too much display of the content, under utilization of the media, and disagreements between the public and the government, which are affecting the spread of the city image both internal and external.Therefore, the government should consider the needs of the citizens, build humanized city image; organizers should effectively use Tianshui’s history, culture and tourist attractions, by actively guiding the media, to build the image of "the Holy Land of worship "and historical and cultural city.