The Research Of The Communication Of Image-building In Micro-blog

Micro-blog has become one of the most popular network modes of communication. It isbased on the user relationship，and a communication tool for information sharing，withcommunication. As a low-cost，extensive influence of the communication platform，how touse the micro-blog build Wuhan city image has become a new topic. However, due to thedevelopment of micro-blog in China just started，better grasp of the communicationcharacteristics of the micro-blog，so as to better communication Wuhan image formicro-blog.In the paper，used to a large number of micro-blog communication of case to Wuhanuesd micro-blog to build the city’s image propagation analysis. Figure out micro-blogcommunication characteristics. Based on clear micro-blog propagation characteristics, theimage of the city concept，use of literature, comparative study and case study method，todiscuss the communication of the image of the city of Wuhan now a day, raise questions.After analysis, These problems include poor communication with the audience、lessinformation dissemination、no perfect system protected、for emergency response inadequateand lack of communication between the micro-blog.How to make better use of the micro-blog Wuhan city image transmission，thepropagation characteristics drawbacks abandon traditional media，to show the advantages ofmicro-blog communication. This paper following approach as follow. First to enhancemicro-blog released by media literacy，Second strengthen communication with the audience，and let the audience happy，Again, strengthen monitoring public opinion to guide publicopinion in the proper development of，Crisis Management in Wuhan micro-blog to promotethe image of one of the important ways，on this basis, integration of related micro-blog aboutWuhan image，and enhance the Wuhan image.