The Research About Propaganda In Prohibitting Opium And Narcotics Of The《Ta Kung Newspaper》(1916-1925)

The《Ta Kung Newspaper》was founded by folk in1902. In modern JournalismHistory, It has the longest history and it is one of the most impact chinese newspaper.The 《Ta Kung Newspaper》 actively and comprehensively reported many news andsituation about prohibiting opium and narcotics in different periods which includedthe official and all sectors of the community. It made a lot of efforts and contributionsto public opinion and propaganda. In china, the opium and narcotics diffused thenational seriously since modern times. Prohibiting opium and narcotics is not only awork of improving unhealthy practices by successive government, but also amovement of promoting healthy life, Quitting bad habits by some folk elites whocalled for enhancing national physique. In this text, the material about prohibitingopium and narcotics is according to the 《Ta Kung Newspaper》(1916-1925). The textdiscuss some staple items about the public opinion and propaganda of prohibitingopium and narcotics. It mainly includes exposing the disadvantage of opium andnarcotics, Advising national not to drug, Reporting and Commenting the officialmeasures in prohibiting opium and narcotics, Publicizing the movement of civilsociety in prohibiting opium and narcotics, Reporting the typical events in prohibitingopium and narcotics, introducing the opium and its derivatives, and revealing thegroup and place which people drug of abuse in that period. By these public opinionand propaganda, we could summarize some significance and effectiveness aboutpropaganda and supervision by public opinion of the《Ta Kung Newspaper》in termsof prohibiting opium and narcotics in that period. We are also not difficult to find thatthe 《Ta Kung Newspaper》 and its colleagues played an unique and important role inpromoting healthy life for national and enhancing national physique.