| Most companies have developed network marketing. Traditional networkmarketing is easy to understand, such as website advertising，search engineer-maildelivery, etc., which are defined as the web1.0marketing. An obvious draw back ofthese traditional marketing methods is the dissemination of the object is too broad andcan not be promptly and accurately sent to the target users. While the Web2.0marketing have a variety of forms, including the SNS community, microblog, podcast,blog, RSS, and so on. There is no doubt that Web2.0marketing will be more and moreimportant with the rapid development of the Internet industry. As an emergingcommunity environment, web2.0makes the groups have special personal interest orcommon user experience establish some kind of regular contacts with each other inthe form of virtual community. Many real-life central issues can not be separated fromthe web2.0, it has changed the habits of most network users and also has a positiveimpaction business marketing strategies at the same time. Web2.0provide aopportunity for companies to lower the cost and innovate the business models. In anincreasingly competitive market environment, the SD software company, providingenterprises and individual users with secure encryption software products and services,need to adjust its strategy actively. Through analysis of the existing traditionalmarketing strategy of SD software company, finishing the limitations of existingmodels and analyzing web2.0definition, classification,basal marketing theory, suchas the long tail theory, six degrees of separation theory, the paper sort out the featuresand advantages of web2.0marketing; Finally, combined with the characteristics of SDsoftware company, a set of web2.0marketing strategy apply to software company isconstructed. |
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