A Training Center For Marketing Research

With the increasingly intensified competition, marketing concept is improving Increasingly. The concept of service and sales, which develops on the basis of the Marketing concept, is a brand new mode of thought. Service enterprise apply Themselves to enforce services marketing in order to promote market competition and Make core competition power.This article first summarized the partial multi-analyses service marketing in the related theory, elaborated the service marketing and the traditional marketing theory. After that, the author briefly elaborates the profession and the Training Center pass the Company the present situation. Then, the multi-analysis Training Center has passed the company the macroscopic environment, the union profession competition environment and the company internal marketing environment of Training Center, And the analysis has discovered the corporate growth opportunity, the threat, The superiority and the inferiority is the SWOT analysis. In this foundation, The key step is that to formulated the company's service marketing strategy, including goal market strategy, product, price, channel, promotion strategy, visible demonstration strategy, process control strategy, personnel strategy. Finally, from the service difference, the service visible, the service standardization and the service brand and so on several aspects put forward the service marketing strategy implementation proposal.This paper is on the basis of consulting relevant literature and relevant document, and further investigate the definition and development course of services marketing. It is theoretical basis that services marketing theory guide the training of Telecom Training Center for this paper.The paper is on the basis of analyzing the training industry environment, and Introduces the general situation of Training Center and the business of training state, and diagnoses the business of training of using SWOT analysis mode, and institutes the goal market of training and the market orientation strategy of Training Center, analyses training service quality of Training Center. This paper puts forward some measures to enforce services marketing strategy in Training Center, that is , training product development and standard formulation of the service, and the trainer's education and management, and improvement of the service facility, and formulation of the service price, and the service way of popularizing.