The4RS Marketing Research Based On The Promotion Of The Customer Equity

Modern economic era is the era of particularly intense competition, companiesall the time in the competition for a number of resources which is very important forthe business, such as capital, labor, customers, and information.ect. An enterprise hasa good enterprise customers resource is very important, it can be directly or indirectlyto create economic benefits for enterprises. In the enterprise’s resources are limitedand scarce situation, how to allocate resources to the enterprise customer assetmanagement, the correct strategy for the development of the marketing mix is veryimportant, but modern enterprise sometimes do not realize the importance of customerassets, and some although be aware of the importance of customer assets ofenterprises, but how to enhance customer equity, the measures also apply to businessmarketing strategies to the activities and business-to-measure value of the assets thecustomer is often helpless, how to promote customer equity value and themeasurements of assets and what kind of policy making to improve the enterprisecustomer equity is an important decision. Marketing concept in the modern marketingmix4RS the application of this mix is applied more and more, therefore, we havedeveloped to enhance the value of assets based on customer marketing mix strategy4RS is particularly necessary, it can be incentive to compete in the modern economy,requires Business resources, making their own customers, the customer value of theassets can be improved, so it is very important for the enterprises short-term benefitsand long-term development needs. This research is based on commitments to enhancethe value of customer assets portfolio of4RS marketing strategy, providing theenhance value of customers assets based on the4RS marketing mix strategy, thedevelopment of methods and relevant in the development of a marketing mix strategy.The real value of the enterprise customer assets is raised, we need to make thecustomer equity measurement model, this paper make the measure model for thecustomer equity so it’s make the quantitative research for the company is possible.