Research On The Development Of Bankcard Industry In Si Chuan

The emergence and development of bankcard payment system is the most significant progress. Bankcard, as a financial product in many countries including China, has developed into a relatively independent and important industry, which influences the whole society, economy, life greatly.Compared with developed countries, Chinese bankcard industry started late, but developed rapidly. Since 1987 the first automatic teller machine (ATM) in Zhuhai and the subsequent delivery of business-sale (POS) machines, bankcard has become one an indispensable part of daily life, which are used for obtaining cash, consumption and transferring. The annual volume, acceptance markets, volume of transactions grows in large. The industrial chain about the bankcard is extended too. In 2008, the payment proportion in the consumer goods retail sales has risen to 25%. The industrial development is helpful for the promotion of consumption, reducing cash flow, lowering transaction costs, strengthening anti-money laundering, broadening the tax base, enhancing its international image and promotes the development of related industries. After more than 20 years of development, Chinese bankcard industry has begun to take shape, but compared with developed countries, there is still a wide gap.Due to resources, geographical location, historical reasons, various factors, the province of china developed unevenly. Each having its own characteristics and circumstances, so the provincial development bankcard industry is different too. To understand the bankcard business market in Sichuan Province’s overall development status, characteristics and problems, According to People’s Bank branch in Chengdu, Sichuan Province, the municipal government departments concerned and the bankcard industry member request, the Bankcard of Association Sichuan(BCAS in short) and Southwest University of Finance and payment system collaborate to carry out the project. The author, as a member of the investigation team, also one of authors for project report. With the People’s Bank Chengdu Branch of concern and strong support, the team investigated the Chengdu, Mianyang, Deyang, Mianyang, Panzhihua City and three in four counties, Deyang, Guanghan City, Panzhihua Mi Yixian. The project provides a valuable and rich data for the paper.The main contents of this paper are:overview the foreign and domestic bankcard industry, analyze its overall economic characteristics, use the classic "SCP" analytical framework for a comprehensive, systematic analysis of the bankcard industry in Sichuan Province economic characteristics, drawing on foreign experience, as well as the actual situation in Sichuan Province, Sichuan Province, then come out the overall ideas and implementation strategies for the bankcard industry. The first chapter is the preface, the paper’s research content, research methods, and the development conditions of bankcards at home and abroad were introduced; second chapter is the full text of the theoretical basis, introduces the concept definition of bankcard and bankcard industry, economics "SCP" analytical framework; The third chapters introduce the development condition for foreign country and China; The fourth chapter shows how to use the SCP for systematic analyzing of the economic characteristics of Sichuan province; Chapter fifth give a conclusion on Sichuan bankcard industry; The sixth chapter analysis of the full text of conclusions and future research prospects.This major innovation is that:Using of industrial economics "SCP" the firstly systematic to analyze the Sichuan Province of the economic characteristics of the bankcard industry shows how the BCAS to play the role in bankcard sustainable development. The organization can be use by other province.Research result indicate that:Sichuan bankcard industry’s market structure is a typical high monopolized market, consist of four state-owned joint-stock banks as the mainstay, and a number of small and medium banks as supplement. This structure is the result of government. This structure will change in the future with need for mature market and regulation. The industry differentiates their products with customer segmentation, service depth, but the barrier is low about these products. Meanwhile, In such a market structure, bankcard industry, market characteristics, as well as cross network of bilateral economic characteristics lead to economies of scale and economies of scale, then the barriers to entry are high. In addition, the bankcard industry in Sichuan Province, the legal barriers to entry are relatively high, then the integrated bankcard industry in the province has led to the overall barriers to entry are relatively high. Sichuan Province, the industrial development of bankcard market behavior is mainly reflected by the bankcard business innovation; business card, the joint card rush came; In Chengdu, under the supervision of the People’s Bank branch, The BCAS (set up by the main banks) make the regulations about the deduction rate, price, and get obvious achievement.Finally, this paper proposes some advice for accelerating the bankcard industry development in Sichuan province.