Research On The Development Of Bankcard Market In Shanxi

Bank band is the important achievement combined by traditional financial business and modern technology innovation as a new kind electronic product.It may help people deal with problem of all aspects of life because of this portable small carries a lot of information, such as shopping consumption, transferring withdrawal when communication with others, paying when credit, so it has become the most important one of the new means of payment in the public economical life of today’s society as the important carrier of monetary. Recently, as China’s commercial Bank’s lending by the absorption of traditional transformation in the diction of the retail business, the card issuers get more attention that come from all kinds of commercial banks, the development of bank market by leaps and bounds. But due to the imperfect law that is relevant and market system construction, the bank card market in China still faces many problems, such as the use of credit cards to cash out, merchants access management is lax, all these problems restrict the development of the bank card business in our country in a certain extent. Because the different economical level and the resident’s consumption habit between provinces in our country, the regional differences are greater in the development of bank card market. To understand the development of bank card market in Shanxi Province, then recognize the developmental trend, in this paper,through the bank card business data and the related research materials of Shanxi Province, the author make a deep research specifically about the development of the bilateral market of Shanxi Province and the relationship between the market structure、conduct and performance by a series of analysis methods.This article firstly sorts out and summarizes the developmental situation and trend of the Shanxi Province’s bank card market on the basis of domestic bank card market, then analyzes the development status quo of Shanxi Province, and makes a compare and analysis between different cities around Shanxi Province by k-means clustering method, puts forward some reasonable countermeasures in order to the balanced development around the city, at the end of paper, the author deeply summarizes the market characteristics by means of market structure and market behavior using the mainstream framework-SCP that is part of the theory of industrial organization, makes a empirical research between market structure and performance combining with the grey correlation method, in order to get a better understanding and characteristics and the developmental tendency from the global.The main innovation of this paper lies in studying the clustering of the bank card market around the city and the relationship between market structure and market performance using the K-means and the grey correlation method respectively. This paper argues that the bank card market in Shanxi Province has been a qualitative leap, namely, makes a change from high concentration of oligopoly model to moderate concentration of monopoly competitive during the period of 2008 to 2012 through analysis and calculation, and in 2012, it has completed the transition to mass, and been a moderate concentration of monopoly competition market,also demonstrates the high correlation between market structure and performance at the same time, suggested that the government and other relevant departments cannot be ignored when making policy to the bank card market, and thinks that market performance can be improved if it is based on favorable measures that be put on improving market structure of bank card.Finally, the paper puts forward some corresponding policy for the future according to the actual situation of Shanxi Province on the basis of previous analysis. This paper argues that the relevant government departments and the people’s bank of China shall cooperate with each other, the market participants to work together should strengthen and perfect the construction strengthen the risk prevention,put forward risk prevention to a important position, recommend that departments should action jointly to protect the legitimate rights and interests of cardholders; strengthen the construction of acceptance market,eliminate the unbalanced development around the city gradually by helping famers withdrawal service point; in order to improve the pubic familiarity of bank cards,enhance the public risk control about the use of bank cards,the people’s bank and commercial banks shall intensity efforts to promote to the public use of bank cards and risk prevention related knowledge; in the premise of strengthening its supervision and management, bank card industry association also should give full play to its own industry management and self-discipline and promote the rapid development of bank card market in Shanxi Province through targeted and real and effective measures.