The Research On Hunan Advertisement Industry Sustainable Development

After thirty year’s development, Hunan Advertising industry has begun to take the overall size, showing a good development and playing an active role in the promoting. However the Hunan Advertising industry‘s development process also exposed a number of problems: the overall level of industrial development is small, scattered and chaotic , the industry market structure is "strong media, weak advertising ",the quality of employees is uneven, the advertising environment interests of light weight effective, the advertising policy is "re-regulation, light industrial”. In such cases, the concept of sustainable development emerged. It emphasized the efficient use of resources and optimized resource allocation. Under this background, Hunan Advertising industry how to meet the various challenges and realize the sustainable development of itself, become a problem to be solved.Advertising industry is a systematic project, involving all aspects of content. Any problem will affect many areas the development of advertising industry. Based on industry established the basic framework of sustainable development of the full text of the framework, this article define the meaning of sustainable development of advertising industry and analysis the problems of Hunan Advertising industry in the sustainable development. Such as advertising industry overall development level is low, and there are a certain gap between developed areas and Hunan province. Advertising industry also belong to denotative extensive growth. The advertising company shows average small, regional differences and lack of core competitiveness. Advertising professionals lack of high-end professionals .Advertising market order is to be standardized and advertising credibility remains to be increased. False illegal advertisement also different degrees exist. Media resources are powerful but advertising industry is relatively weak. The problem is particularly prominent in Hunan Province. This article based on the principles of sustainable development, advertising industry, targeted advertising industry in Hunan Province put forward counter measures for sustainable development.This article is the sustainable development of the advertising industry in Hunan province to make the preliminary study. The purpose of this article is to find a path of sustainable development for Hunan Advertising Industry .I hope this study can be summarized the main problem of Hunan Advertising Industry‘s sustainable development,and provide a reference to the views of Advertising Industry in Hunan Province’s sustainable development.