Comprehensive Analysis Of Chinese Wind Power Market With Multi-factor Evaluation And Identification Of Future Development Potential

The purpose of this thesis is to make an evaluation of the current state of Chinese market of wind power in its dynamics, including the analysis of an extended time period: starting from the processes which were going on in the recent years and continuing with the forecast of the future development directions, based on the profound understanding on market trends and driving forces within the industry.Given the connotations of the international trend of turning towards renewable energy driven by the desire to diversify energy supply at the face on forecasted oil and gas price increase; growing demand for energy in China in general, abundance of wind power in certain regions of China and the political will inside the country to promote this industry, the wind energy market in China appears to be highly promising and worth to enter into. However, at the same time possible investors and newcomers should notice that it is a highly complicated environment with a tough competition based on price wars, insufficient transfer ability of the networks, lack of maneuver opportunities in terms of changing the customer and overwhelming level of government regulation. In this regard the following research paper sets the target of drawing the closest to reality objective picture of the Chinese wind energy market with all its driving forces, players, obstacles and future perspectives, which can be useful for the companies considering to become part of this environment.The following analysis is being made at several layers using a variety of techniques, in order to evaluate the environment from different angles:external view of the industry based on PEST analysis, internal view of the industry based on Michaels Porter’s Five Forces analysis, investigation of main players’strategies on micro level and a survey conducted among a number of market experts who represent different enterprises involved in the environment. The findings of the thesis prove the complexity of the market, draw attention to the main trends and give some hints on existing opportunities, as well as the issues to be avoided.