Study On Marketing Strategy Of Pro-Du Kang Liquor

As industrial enterprises and liquor brands integration accelerated, it is veryimportant to develop and implement marketing strategy for common spirit enterprise.In this thesis, taken Pre-spirit Dukang of Luoyang Dukang Holding Co.,Ltd. as theresearch object, by use of marketing theory, brand management theory and strategicmanagement theory,Pro-liquor Dukang’s marketing strategy is studied.The full text includes six chapters of text.Chapter one introduction,hassummarized the current situation of the Chinese spirit industry at present,abroadmarketing theory and native research of Chinese liquor,have analysed existingproblem,the purpose, method and structure to explain writing of the thesis. Chaptertwo competes for three respects and carries on environmental analysis to the spirittrade from macroscopical environment, trade environment, enterprise oneself. Thenfind out the opportunity that the Chinese spirit trade exists and challenge that faces atpresent. Chapter three, through different index to in liquor market not advancedsubdivide going on, then study how to subdivide the choice and localization of themarket. It is chance of Pro-liquor Dukang on main price liquor in city market.InDukang more hard work is a must for the better price all parts of the country.Chapterfour from the products and price, it is with places and promoting, politics andbrands,etc.respect of five pieces to of liquor trade not advanced carry on marketingtactics research of. Chater five from the products and price, places and experientialmarketing, E-Marketing and Advertising strategy,etc.discesses the Pro-liquor Dukangmarketing tractics.Chapter six is a brief summary to the full text.