METRO Shopping Mall Targeted Customer Marketing Strgetegy Research

As China’s economic development and social progress, increasing competition in the retail industry, and consumers are increasingly demanding. Market of choice principle is:who grasp the consumers, who will seize a competitive advantage. Only get consumers agree that the marketing strategy, you can often win without failure in the market, so marketing strategies have become the focus of market competition. This article attempts to proceed from the target customers in the retail industry, to study the impact of marketing and strategy for marketing strategy of opening up a new idea.Marketing strategies and objectives in this article on the basis of theoretical research on customers, target customers and marketing strategies for in-depth analysis of the relationship between, explore customer types on impact of marketing strategies, from four proposed marketing strategies based on your target audience, marketing strategies and target customers to Metro shopping centre, for example, a marketing plan. With a view to improving the competitiveness of China’s retail industry provide reference and reference.