Research Of Academic NGO From The Perspective Of Its Function Positioning

In the official documents of United Nations and many countries, NGO, the abbreviation forNon-Government Organization, refers to the locally, nationally, and internationally constitutednonprofit-oriented organizations that operate independently from any government., with the aim ofaccelerating economic and social development. Being a legal, voluntary, autonomous, well organized,non-government, non-party, and public-benefit oriented organization, its major role is to coordinate,supervise institutions, provide social and public service, and influence the formulation and implementationof government policies via transmitting public needs to the government and offering appropriate proposals.The way of addressing problems—communication, negotiation, and understanding, that NGO advocatescontributes to the social harmony, the cultivation of rational civic spirit, and the deducing of socialtransaction cost. Therefore, the non-government organizations are also known as “the third institution” or“altruistic institution”. In China, NGO, as the product of market reform and the corresponding socialtransition, has two types: one is the top-down NGO, which has a longer history and is semi-governmental,and the other is usually established voluntarily by common people. Academic NGO is the major parts of theNGO members.Approximately198Academic NGOs have registered at the Civil Affairs Department in China, andtheir gross expenditure accounts for11%of the GDP, which is not only far below that in developedcountries (7%), but also lower than the world average (4.6%). On the whole, there are many problems withthe relatively fewer NGOs in China, such as the inseparation of political and social functions, unsoundinstitutions, and being officialized and administrative.It’s hard for NGO to develop amid many adverse factors, for example, no financial source, lack ofprofessionals, policy barriers, chaos of organizations, and low social awareness. However, professionalNGOs are indispensible in integrating and exploiting human and material resources within the industry inthat they are specialized, well-targeted, and advanced, besides having sufficient resources in the industry attheir disposal. Therefore, its catalytic role in the industry and its own sustainable development are of great importance.Based on the current situation of NGO in China and the existing research results of NGO, this paperanalyzes Henan Province Association of Traditional Chinese Medicine’s (HPATCM) advantage in theindustry and the problems in its development from the perspective of its function positioning, valuepositioning, resource, management, activities, influence, and environment. Then, employing the theories ofmodern management, and the research methodology of literature, analysis and statistical law, it explores thefunction positioning of HPATCM, the problems in its sustainable development, and its influence and effectin the industry. At last, with the aim of innovating function positioning, on ground of the above discussion,my own knowledge, the elaboration and analysis of the problems in NGO (from the aspects of its guidingfunction, knowledge management, resource integration, and the constructing of industrial chains), and theexploration of reasons, the paper puts forward concrete measures and the blue print for HPATCM in thefollowing aspects: the integration and utilization of human and material resources, the improvement of bothinternal and external environment, the construction of industrial chain, and the sustainable development ofthe industrial association, which contributes to the structuring of scientific association management system.