The Empirical Research Of Electric Car For Customers’Purchase Intention

As people living standard rise with each passing day, the car also has become the main walking and travel transport in social. With a low carbon economy development of all countries in the world and the global "greenhouse effect" generation, must be developed a new energy vehicles can substitute the traditional fuel automobile. In addition, from2010to2012, the price of gasoline and diesel raised seven times, From March20,2012, China formally entering the gasoline and diesel price$8times. thus the electric car research and development become a key and investment focus in the present stage not only our government also all countries. In government’s Twelfth Five-Year Plan of2010years, explicitly pointed out to increase of R&D investment in the electric vehicle industry, order to impel china become the leader of new energy vehicle field. In the same year, the electric car industry has become the most key support industries at low carbon economy development field. To see the existing literature and material, it lack of the study of the empirical data research. At this background, paper according to the current development of the electric car live, from the government, enterprises, consumers three Angle using the empirical research method to analysis consumer of the electric car purchase intention.Paper mainly use the Basic statistical variables age, consumer income, the promotion of attitude, government industrial policy, ecological benefit, perception quality, price as independent variables, and the consumers’choosing behavior of the dependent variables. Through the binary Logistic regression model analysis, validation research hypotheses, determine the independent variable and dependent variable’s relationship. According to the measurement results, judge the consumer to the electric car is a strong willingness to buy in the present market condition. In addition, do a partial analyzed between respective variables and dependent variable. Final data show that consumers to purchase for electric cars on the choice, the independent variable affect change wave from strong to the weak is as follows: month income> industrial policy> attitude> promotion price> sense perception quality. The independent variable "industrial policy"’s index, consumers’willing from strong to the weak for: supporting facilities> tax concessions> financial subsidies> promotion> technical support; the independent variable "perceived quality"’s index, consumers ’ willing from strong to the weak arrangement for.charging time> life battery life> quality ability> life ability> performance; The independent variable "perception price"’s measure index, consumers’willing from strong to the weak for: the actual price> prices expected price> Ratio difference price> cost effective. Hope the final data validation results, can make the government more reasonable implementation of the industrial policies; consumers can be more rational to benefit optimization choice; enterprise can really from the market and consumer demand make the reasonable adjustment.