Based On The Retailing Forms Of Chain Business Model Research In China

As the speedy development of national economy and the escalation of people’s living standard, more and more retail enterprises are developing. They are not satisfied with the achievements in the current effective ways, instead of that they plan to further expand the scale and access to more profits by increasing their strength.Therefore, Chain company as an advanced business model gradually gets more and more recognition of the retail business managers and develop rapidly.Hisap Corporation is a large IT chain company that sells producing and researching IT products. The chain store is not only a retail place, but also other forms of marketing and customer service support platform.It was established in Nan jing in October2000, and now has became a leader of the Chinese IT industry. Hisap Corporation’s total annual sales has been established the first place for many years since2000, and accepted Chinese Chain company top20. Hisap Corporation has accumulated some experience and advantages in management, but there are also some problems.In this thesis, the basic idea is establishing a theoretical model by researching the business model of Chain Company based on retail formats and trying to establish a business model of chain company suit for Chinese Chain Company by comparing and analyzing of the advantages and problems of Hisap Corporation business model. I hope more Chinese retail chain company can go out of the crisis, get huge economic benefits, expand their scale and increase strength by this model with their own characteristics.This thesis divides four parts as follow:1. The basic theory of chain operation; the concept, main features and applications of the three kinds of chain operation; a simple comparison of these three kinds of chain business model on their advantages and disadvantages and the main differences.2. It introduced the present situation of domestic and foreign chain enterprises, and establishes a theoretical model of a chain of retail formats based business models.3. Compared and analyzed the advantages and problems of the the Hisap Corporation chain business model by SWOT analysis method, and verified the practicality of the theoretical model of the chain business through the Hisap Corporation.4. Until now the development of the domestic retail chain has made great strides on the management, technology and economic strength, but there is still a big gap compared to foreign retail chain. Therefore, the domestic retail chain should have a clear understanding of their own shortcomings and deficiencies and explore a suitable developing model to expanse and grow.