Study On The Operation Measures Of SST Retail Chain Pharmacies Under The New Health Care Reform

Although after years of development, overall management level of China's retail chain pharmacies have greatly increased, but the industry is still stay in the competition between drug low as main means to the low level of competition level, drugs retail market price competition has been overused, causes the entire drug retail industry's profits have already very low, clearly hindered drugs retail industry development and expansion. Especially when new medical policies in, the community health agencies in policy support continuous construction and development, drugs retail chain industry is facing unprecedented challenges, the original pattern has been broken. In Chinese retail chain pharmacies should how to deal with the new under the background of medical pharmaceutical retail chain industry had the challenge, reasonable grasp the opportunities brought by new medical policies, in future development measures to win the top are this research purposes.In the new context of health reform, the retail drugstore chain in China is facing the establishment of the basic drug system, resulting in chain pharmacies cheap advantage gradually disappeared, and community service organizations grow and become strong competitors and other challenges. But also have a retail pharmacy chain opportunity, such as the new health reform program to encourage the development of chain drug retailing enterprises, bigger and stronger; bring the drugs the consumer market expansion; to provide pharmacy services to a retail chain pharmacy new development direction. Overall, in the new context of health reform opportunities than challenges of Chain Drug Stores. Therefore, the writer from 2008 to 2010 drug retail pharmacy chain operating as a research object in this situation, and SST Chain Drug Stores in the new health care reform in the context of the current situation of business case analysis, come to exist in China retail chain pharmacies are not highly diversified; low level of pharmaceutical care, lack of professionals; the development of a serious imbalance and other issues. For the problems, the author proposes a retail drugstore chain in China should be bigger and stronger expansion through mergers and acquisitions to strengthen their sense of service; based on the "health and beauty ", the implementation of diversification; improve the quality of pharmacy professional practitioners, provide professional Pharmaceutical services; active pharmaceutical retail e-commerce; strengthen the functions and role of industry associations; develop its own brand products, the implementation of brand extension strategies; actively seek qualified medical insurance point; actively explore markets in rural medical countermeasures and suggestions, hope to the future of the company where the management of the energy has improved, but also for other domestic chain pharmacy operators have reference.