Northwest District Of Founder Computer’s Marketing Channel Optimization And Management Strategies

Marketing Channel is the channel that the products transferred from producers to consumers. For the case of the Northwest Founder marketing channel analysis and research after the Acer and the Founder mergers and acquisitions. From the point of view of theoretical and practical application, all have very important significance.Based on our judgment for global environment of the IT industry:fusion is big trends. In under the trends of fusion, Some domestic IT companies have no choice but adjust the industrial structure in time. But the future, China will become the largest and the fastest growing PC market of the world. International brand face of China, such a diversified, multi-level huge market.How to achieve localization in China at the key link of marketing channels, will directly determine the development of the IT companies in the Chinese market. The Acer and Founder mergers and acquisitions as the global PC history of one of the four merger cases, through the case’s background and analysis, Northwest Founder marketing channel phased rapid decline in business after the merger process,can not only see the real reason, but also depth thinking of Acer’s European corporate culture and the Founder’s local corporate culture stage business ideas and business development impact.Find an improvement methods, through the optimization and management strategies for the marketing channels of the Founder computer Northwest. After the Acer and the Founder mergers and acquisitions, the channels of the two brands fully integrated, the face of multi-brand operations after the merger need to have a new channel for marketing management strategy, includes channel re-design, selection and management of the channel members, channel strategy adjustment. The Northwest Founder marketing channels have excellent performance, it should grasp the mergers and acquisitions opportunity, with Acer’s strong back support, and efficient management mode, the advantages of resources, at the same time operating Founder business should shoulder more responsibilities in the field of Acer’s more business, to get more business development opportunity.