Business Plan Of ALD Company’s Limited Partnership Private Equit Fund Project

With the rapid growth of China’s national economy and the strong demand of personal investment, domestic private equity fund industry is booming and has become an important force in China’s capital market. It also is playing an increasingly significant role.But private equity fund industry has been still in the gray area until now. The most important problem for private fund management companies is to find sun path to develop the private equity industry rapidly.The paper is organized in this background. The business plan focuses on the sun-path operation of the limited partnership private equity fund project by the ALD private equity fund management company. The main research method is quantitative analysis,comparative analysis and empirical research..The paper briefly describes the profiles of the ALD company, the overview of the partnership private equity fund project and the significance of the project.Secondly, the paper focuses on the market analysis, and on this basis, develops a marketing strategy of the project. On the basis of analysis on the market environment, industry outlook, competition in the industry, the ALD company itself by Porter’s five forces model and SWOT, the paper makes sure the subdivision of the market by the STP theory, identifies the target markets and the market positioning. By the full investigation and analysis of the market, the paper uses the4P theory to elaborate the project’s product strategy, pricing strategy, channel strategy and promotion strategy.Again, the paper elaborates a specific project implementation plan. Key aspects of the operation of the project implementation include the team’s performance appraisal system, the internal risk control system, the investment strategy directed by the Markowitz portfolio theory, and the fund information disclosure system.Finally, this paper focuses on the project financial planning and risk analysis. Based on the estimate of total investment cost of the project, the paper makes the project’s financing plan, and the project profitability forecast. At the same time, by the calculation of important financial indicators, including net present value (NPV), internal rate of return (IRR), payback period (PBP) and return on investment (ROI), the paper would like to prove the economically feasibility, shorter payback period and higher economic efficiency of the project. In addition, the paper pays attention on the legal risk, the policy risk and the market risk of the project, and come up with the corresponding solutions.The paper concludes that private equity fund industry has broad prospects, and the ALD company’s limited partnership private equity fund project has economic viability and higher economic efficiency. The paper not only has important practical significance in the sun-path development of ALD company, and but also the same time, provides a certain reference for the development and growth of other enterprises in the private equity industry.