QSD Company’s Business Plan For MES

With a climate of Economy Globalization, also commonly known as the Information Era, any promising company make use of Information to strengthen their core competitive capability. This trend benefits ERP (Enterprise Resource Planning system) market to be developed rapidly. However, ERP serves the planning of corporate management, little support to on-site production day management. As many economists studied what’s the key for a health company operation, they found it is critical to set up a close information link between planning and production, and this link keep management group including company and production easily control the changes during on-site producing process in very short time.This thesis is a business plan focusing on one of information system MES (Manufacturing Executive System) that manages production in factories. There are5theories:Industry competition, Incorporation Strategy&Life cycle, Financing for self-employment, Marketing strategy quoted in this thesis. With the analysis of government policy, industry increase trend, industry configuration&competition, through the extensive marketing research in Guangdong some manufacturers, this paper scientifically analyzes the feasibility of MES market, gives a particular description of MES promising outlook for investors. The scope of this paper includes:· Introduction for QSD Technology company core team, its organization&MES system, EMS market and competition analysis;· Reviewing MES development history and current economic environment; Specifically analysis of the increment and configuration of software market by Porter5forces model set;· Systematical study on a number of competitors, market scale, increasing trend of MES industry; Re-guiding the development strategy of QSD Company through SWOT analysis and figuring out the marketing strategy naturally;· Explanation on the overall expenses on this business and future interests; Detailed assessment on potential business risks evaluated by related financial analysis.When all comes to all, this paper concludes the feasibility of this business project. The investor’s confidence is strengthened after go through this business plan. As a self-employed people, this thesis helps understand the following operation direction and development strategy. Key word:Business Plan, Self-employment, Marketing strategy, Financing, MES...