Business Plan Of Juhongtang National Chain Project

This article is a business plan for attracting national partners, joint investment and financing of Huazhou Juhongtang Co., Ltd. This project has great potential under such a rapid development of domestic health-related industry and mobile Internet industry. We aim to study the mode of chain stores and Internet O2 O integration,thus exploring feasibility of our project.Combining with my former experience of business and marketing in Guangzhou, along with the knowledge of regional business and trade, integrating marketing, investment, financial management, risk management and other theories, according to Michael Porter’s five forces model analysis, SWOT, STP, 7p marketing and Internet O2 O integration,the article studies and analyzes current situation, competition and the market of Huazhou Juhong industry. Also the article contains the information about our excellent team, how we organize our work and the foreseeable future of our plan. Based on the market and organization, we plan to formulate O2 O network marketing mode of Huazhou Juhong, thus innovatively integrating products, Internet, chain operations and resources from different industries.This research shows that Huazhou Juhong industry is still in its infancy stage.Its potential is tremendous.With three years’ marketing experience in Guangzhou, the team in Juhongtang is able to achieve the goal. In order to avoid risk of the mass market and capital, the implementation of the project adopts progressive strategies, in which we plan to develop the industry from less to more in terms of amount and from north to south in terms of location.With such a great opportunity of low spreading cost of Internet integration and former experience of the existing market in Guangzhou, this project has great feasibility nationally. Our targets in the first period are some major cities in the northern part of China, such as Tianjin, Beijing, Harbin, Jilin, Changchun, Shenyang, Dalian, Xi’an, Ji’nan, Shijiazhuang, Urumqi and the core areas around the cities. It is necessary to set a goal for our company in the following five years, which is getting an investment of 10 million yuan, achieving 50 direct-sale stores in the second year, 250 franchised outlets, a total of 300 offline stores, 30 thousand members through Internet and achieving our target profit,0.108 billion yuan.With scale effect, it will achieve profitability in the first year and have 2 years’ recovery period. The pure percent of profit of our company reaches 13.04%. The risk of our project will be predicted,relevant solutions will be provided as well. Therefore, the project which has strong profitability and low risk, is feasible and certainly worth investing.This article puts forward the innovative concept of “Healthy breathing, green life-nourishing” about Huazhou Juhong, combining with the new strategy of the Internet for respiratory health community. As the main explorer of this project, I hope I can provide some useful data and tips for future operations, as well as provide different service for more Franchisees.