The Research On Market Competitive Strategy Of Himin Solar Corporation

Global warming, PM2.5and other words have gradually be well known, the global climate issues areincreasingly become the focus of attention of the mankind. To solve the current environmental issues,improve the living environment, and develop the new energy to use the nature have become the top priority.Solar energy has been the focus of the development and utilization of clean energy in our country. Leadingby Himin solar energy corporation, solar industry has developed rapidly in recent years. Nowadays, ourcountry’s solar energy industry development is in the higher position of the world’s solar energy industry.Facing the fierce market competition from home and abroad, Himin, as the national benchmarkingenterprise, Himin solar energy companies face a violent solar energy from home and abroad market. Andhe should also learn to deal with the competition.This article mainly aims at analyzing the factors that influence Himin solar energy’s market competition.It introduced the domestic and international competition strategy of theory. With the Potter five competitiveforces model, SWOT analysis method, and PEST method, and so on, to give a comprehensive analysis ofboth Himin’s current development and the new energy industry. It also analyzes the advantages anddisadvantages in Himin. Combining with Himin’s strategy transformation in2012, this article analyze thestrategic development of Himin. In addition, it also introduce the direction of new clear energy’sdevelopment, the national policies, as well as the global financial crisis. Finally, give Himin solar energysome strategic advices.While the new energy industry is just one of the new industry that is vigorously developing, its reformand innovation would influence more than an industry, but also the whole mankind’s living environment. Italso plays an important role in the exploring and utilizing of the new energy. The new energy industry will beinspired by Himin’s worldwide market competition strategy. The market competition is expanding fromdomestic market into the international market. Plenty of foreign capital enterprises are pouring into thedomestic market, and also open the doors for the domestic solar industry. The solar energy industry in Chinahas an advanced technology among other countries; new product development is also at the top. But they alsoface the relatively single product, the huge difference in the scale of the domestic enterprises. The globalization process is accelerating; the cooperation in the same industry cannot satisfy people’s desire fornew energy industry. Some multinational enterprise of the cross industrial cooperation, has attracted people’sattention. For Himin, the cross industrial cooperation is also a huge attraction.At the same time, facing the fast-changing international globalization background, the changing of theprogress of science and technology, the national policy of macro-control, new energy industry also needs anew revolution, conform to the market demand change, at the same time it can real for human survivalenvironment improvement to make the new contribution.