Study On Developing Strategy Of SJLY Solar Energy Company

With globalization growing, the over-exploitation and inefficient use of fossil fuelshas seriously polluted the air, water and even the soil, and the "greenhouse effect",which is caused by the pollution, has become the biggest challenge to mankind in the21st century. In the meantime, coal, oil and other traditional fossil fuels are running out,human beings are facing energy crisis and environmental pollution. Solar is "rich" andexists widely in the nature. It is considered clean energy sources with a strong economy.Therefore, the utilization of solar energy will be an effective way to improve thehuman’s living environment, alleviate the energy crisis and reduce environmentalpollution and it will draw people from all over the world attention.SJLY Solar Energy Company, a manufacturer of solar thermal products business,whose products occupy most of our solar thermal products market, has always been ableto maintain a rapid development and walk in the forefront of the industry since it wasset out. Therefore, a systematic study on SJLY Solar Energy Company to know itsexperience and disadvantages in the process of development will have some theoreticalsignificance and reference value.In this paper, according to SJLY Solar Energy Company ’s current situation anddevelopment, combined with the company’s own resources (including natural resources,technology research and development, brand building and marketing channels),development objectives and strategies, the author makes full use of PEST analysis andPorter’s five forces model to conduct a comprehensive analysis of the environment forthe development of the enterprise and then use SWOT analysis to make an overallpositioning of the company, thus obtains the advantages and the opportunities that SJLYshould continue to carry forward and make full use of, and the disadvantages and thethreat that the company needs to improve and avoid, and then put forward thedevelopment strategies for the company.According to the empirical study to SJLY, this thesis can be a reference for thedevelopment of SJLY Solar Energy Company as well as provide references andenlightenments to enterprises specializing in solar thermal.