Influence Of The Prime Of Positive Self-label On Advice-taking

Advice taking, which is a decision-making process formulated by decision-makerswith the reference of others’ suggestion, has been a research hotspot as the interactiveprocess between advisers and decision-makers, receives more attention in the research fieldof decision making. In fact, the labeling of decision maker is a potentially predictorduring advice taking, in other words, the results of advice taking will be influencedeffectively by the descriptions of decision maker. The paper assumes the prime of labelingexerts an influence on advice taking by different mechanism in different decision-makingscenes. Therefore, the paper uses “Judge-Advisor System” paradigm which have been usedwidely, combined with the research results of labeling area, to discussed the influence ofthe prime of positive self-labeling on advice taking in two decision making scenes, that iswhether there is hope to benefiting. The paper includes3studies which are progressivebefore and after. Study1(91university students as subjects) contains preliminaryexperiments and formal experiments, and uses mixed designation to discuss whether theadvice taking and the cognitive dissonance of the decision maker will be influenced by theprime of positive self-labeling or not, and whether in the public condition of2differentdecision making scenes of hopefully benefiting or not. The finding revealed that the primeof the positive self-labeling of decision makers would promote them to take the advice inthe hopelessly benefiting decision scene, meanwhile, the prime of positive self-labelingshowed main effect on the cognitive dissonance of decision makers; on the contrast,although the prime of the positive self-labeling of decision makers promoted them to takethe advice in the hopefully benefiting decision scene, but the prime of positiveself-labeling showed no main effect on the cognitive dissonance of decision makers. Study2(135university students as subjects)uses mixed designation, has a further discussion onhow the prime of positive self-labeling and the preference for consistency of decisionmakers influence the advice taking based on cognitive dissonance in the private condition of hopelessly benefiting decision scene. The findings revealed that the prime of positiveself-labeling of decision makers had no significant effect on the advice taking andcognitive dissonance, and the preference of consistency of decision makers had nosignificant effect on advice taking either. Study3(96university students as subjects)usespaper and pencil test to discuss whether the positive emotion of decision makers will bepromoted by the prime of positive self-labeling of decision makers, whether there is apositive relation between positive emotion and advice taking, and whether positivemeaning finding act as a mediator between the positive emotion and advice taking underthe public condition of hopefully benefiting decision scene. The finding supported theadvice-taking mechanism based on broaden and building positive emotion under the publiccondition of hopefully benefiting decision scene.In summary, the paper has made several conclusions as below:1) The prime of positive self-labeling of decision makers has significant effecton advice taking, which means that decision makers tend to take advice if theirpositive self-label is primed.2) The prime of labeling exerts an influence on advice taking by different path indifferent decision-making scene. The prime of positive self-labeling of decisionmakers had significant effect on the advice taking and cognitive dissonance in thepublic condition of hopelessly benefiting decision scene. There is a positive relationbetween positive emotion and advice taking in the public condition of hopefullybenefiting decision scene, and positive meaning finding act as a mediator between thepositive emotion and advice taking.