Agricultural Products Quality Cost-allocating Under The Environment Of Supply Chain Management

Along with the global economic integration, the competition of agricultural products market won’t simply stay in between enterprise, but increasingly fierce to spread between supply chain under the rapid development of economy. In the development today of science and technology and productivity, because of the agricultural products supply chain characteristics, the requirement of consumers to the quality of the agricultural products is much higher than the industrial products. The whole chain Carrying all the benefits of a node company, the enterprise infinite pursuit the high profits at the same time guarantee the quality level of agricultural products, in order to to win in the competition of the survival of the fittest. But profit pursuing often helps enterprise not willing to take quality cost too much, this conflict of costs and benefits happened in between the chain node enterprise. In order to alleviate the conflict and breakthrough coordinate obstacles, solving agricultural products supply chain quality cost-allocating is the urgent problem. Research will the agricultural products supply chain endogenous factor,coordinate obstacles and quality cost structure together, The main analysis supply chain quality cost-allocating problem under agricultural products supply chain environment, which contains producers and processors. It will put the quality cost investment way as the division points, using nash game and stackelberg game respectively conduct static game and dynamic game between both parties. In order to explore a reasonable and effective quality cost-allocating equilibrium, which let producers and processors satisfied with accepting allocation strategies. This coordinates the partnership of the transaction. It is helpful for the development of agricultural products supply chain long-term stable down.