VIP Customer Marketing Research Of S Group

With the increasingly fierce competition in the logistics market, logistics industry market competition pattern has undergone great changes, already from the past a single price competition to the product, service, market-oriented all-round development of competition, the logistics service providers are facing the operation pressure. Therefore, how to improve the market share and profitability will become the focus of market competition. VIP Customer strategic resource of an enterprise and a stable source of profit naturally becomes a logistics service provider for the core. VIP Customer marketing has become a logistics service provider of specialized marketing topics. The establishment of specialized VIP Customer marketing team, organization of VIP Customer product design and development, for the VIP Customer marketing, to improve VIP Customer service level, Is the logistics service marketing work important content.As China’s leading logistics service enterprises, in recent years, S Group has been proposed in VIP Customer strategy, implemented customer marketing, cooperated with large enterprises to develop business. S Group has achieved good results, but there are some problems. So, there is a need for S Group’s VIP Customer marketing in-depth investigation and study, to further enhance the ability of S Group’s VIP Customer marketing suggestions.This paper uses marketing, VIP Customer and related theory, analyzes VIP Customer marketing present situation of S Group, studies the macro and micro marketing environment of S Group, anatomizes the strength, weakness, opportunities and threats, and through the automobile industry logistics, household electrical appliances industry logistics, electronic information industry logistics, apparel industry logistics, pharmaceutical industry logistics, iron and steel industry logistics, chain retail industry logistics, agriculture industry logistics, chemical industry logistics, and fast moving consumer goods industry logistics and etc. market segment analysis breakdown, combining with S Group own situation, expounds S Group’s VIP Customer marketing strategy choice, put forward to promote S Group’s VIP Customer marketing strategy.