Shaanxi Mobile Group Customer Marketing Research Under The New Communication Era

With the end of 2013, China's three major operator TD-LTE licenses issued, marking China entered a new era of communications represented by 4G formally, the only traditional voice service pattern will be covered by data business, It form the pattern of the mobile Internet full business consumer market. Therefore, in the new 4G communications era, China"s operators are facing the era proposition of strategic transformation and marketing change, we need to break the traditional business model to the mobile Internet and other emerging business marketing, conform to the development trend of communication Internet plus "era, and constantly improve the enterprise customer size and operating profit.Since the China Mobile Shaanxi company was founded, it has always maintained a high market share and rich industry resources in the field of communication in Shaanxi province, with the rapid development of market structure, consumption patterns, consumer demand in the 4G era, Shaanxi Mobile Corporation are facing more fierce market competition, the higher requirements of users, as well as the challenges in new emerging business, as be the most representative group of customer groups, Group customer particularly need the transformation and development of the marketing mode, we need to research business model innovation in new communication era, improve resource utilization efficiency, continue to expand the company's new profit point, and further enhance the communication and market competitive advantage.This paper mainly focuses on the research of group customer marketing in Shaanxi Mobile Corporation under the background of 4G era, based on the analysis of the basic theories related to the literature review, the current marketing situation of Shaanxi mobile corporation group customers are analyzed, including market operation, service system, marketing means and marketing environment, further summarized the current problems existing in group customer marketing. With the overall development strategy of China Mobile as a guide, combined with the actual situation of Shaanxi communication market, put forward the strategy of Shaanxi mobile group customer marketing in 4G era: to market value double promotion as the core, remodeling a marketing system on "Defensive attack expand", to expand the new industry mainly, defense traditional markets, focusing on four core business areas, about The line,4G,The Internet of things and The information business, and design differents strategy of group customer marketing, to enhance the group customer marketing internal power, finally, to put forward specific measures of safeguard about the marketing strategies, and it has important research significance and practical value to promote the rapid expansion of Shaanxi mobile enterprise business of group customer.