The Analysis Of Development Strategy For Guangzhou Die And Mould Manufacturing Co. Ltd

Under the background in the international financial crisis, the paper takes Guangzhou Die and Mould Manufacturing Co., Ltd. as object of study, analyses the company strategic issues during the development process, then provides the methods and ideas for this company strategy formulation and implementation.This paper is divided into six parts. The first part is the introduction part, which introduces Guangzhou Die and Mould Manufacturing Co., Ltd., including of the basic situation, the research background, significance, etc.. The second part is detailed discussion with the relevant theoretical basis for this paper. The following is the competitiveness of Guangzhou Die and Mould Manufacturing Co. Ltd, including of company management, marketing, production, technological innovation, financial and other aspects of competitiveness. After analysed the macro environment, industry environment and internal environment of Guangzhou Die and Mould Manufacturing Co., it deduces the development strategy of Guangzhou Die and Mould Manufacturing Co. Ltd, which should be adopted. Finally, this paper discusses Guangzhou Die and Mould Manufacturing Co. Ltd implementation of the strategy, which needs of focus competition from various types of strategic measures and implemented ways. It takes the implementary method to do a more in-depth discussion, and proposes implementation of the strategy and advice.The strategic choice of Guangzhou Die and Mould Manufacturing Co. Ltd directly relates the survival competition in the industry. Many small and medium-sized enterprises as Guangzhou Die and Mould Manufacturing Co. Ltd face similar competition situation. Therefore, research on the development strategy of Guangzhou Die and Mould Manufacturing Co. Ltd will offer reference for similar small and medium-sized enterprises.