Resrech Studies On Satisfaction Of Common Buyers Of Real Estate Industry

With the development of real estate industry and the various of adjustments from policies, finance and so on in those years, the industry is playing more and more important role in China’s development and improvement. As a result, the related researches about this industry are increased day by day. However, those researches focus on the policy, guide, economic data analysis and so on. The researches about the common buyers of the real estate industry are very few. Coming with2011, the recession of the real estate industry made the people begin to pay attention to this industry again.On the basis of America Customers Satisfaction Index (ACSI), SERVQUAL and the needs of the real estate industry, this article designs and forms the evaluation checklist of common buyers satisfaction. The questionnaire is the main ways to collect the first hand data. Ten main factors affecting the satisfaction have been summed up at last, which cover: Expection factor, Location factor, Auxiliary facilities factor, Environment factor, Consistency factor, Services factor, Buildings designing factor, Brand factor, Cost factor, Property right factor.Combing with the SWOT analysis to the case company, the author provides several useful and helpful advices and suggestions to the case firm, which refer to SO strategy, ST strategy, WO strategy and WT strategy. All of those helpful advices and suggestions could give a hand to the case company.