Research On Fashion Buyer-Consumer Psychology And Popularity In The Buyer's Vision

With the development of the fashion industry and the widespread use of the Internet platform,the entire operating mechanism of the fashion industry has accelerated.Europe and the United States have taken the lead in the emergence of world-famous “fast fashion” brands such as ZARA and H&M.In our country,they have followed closely.Han Du clothing houses,independent designer brands,and buyers' shops show that the steps taken by the fashion industry from apparel design to terminal sales process have been gradually refined,triggering many new occupations,and fashion buyer is one of them.The related brands derived from buyers have formed a relatively complete design,production and sales system in Europe and the United States,while the Chinese buyers are an emerging profession.Many apparel companies are learning and groping the model of foreign buyers to improve domestic brands.The e-trade platform is transforming the enterprise.Under the background of such a scarcity of fashion buyers,many companies have a lot of demands on fashion buyers,and the professional requirements of fashion buyers have increased,and the sense of smell of fashion buyers is particularly important.This study references a large number of related literature,using case studies and questionnaires,combines with some theories of brand management,marketing and other disciplines as a support,analyzes the basic status of the buyer's professional characteristics and the buyer's business model.At first the study defines the concept of fashion buyers,based on that the characteristics of the fashion buyer's occupation and the qualities for becoming a good fashion buyer were analyzed.Secondly,this paper discusses the models of the apparel market and the competition among the enterprises under the new business model derived from buyers.It also elaborates the causes and development directions of fashion buyers in China,further analyzes the fashion buyer's consumer psychology and the method to grasp fashion trends.The study discusses the unique market sight of apparel buyers and the impact on the apparel consumer market.It demonstrates overall the function of fashion buyers by focusing on the case of several successful brands at home and abroad.The business model of the buyer's brand,as well as the buyer's control over the fashion and customer's psychology.This study is based on the operating mechanism of the buyer model in the apparel consumer market,and the establishment of a brand market information network to accelerate the operation efficiency of the company.With the rapid development of the domestic Internet platform and the benefit integration of the apparel industry,the effect of the buyer model on the apparel marketing industry in China has been proposed.Through the study of the buyer model,it is concluded that the buyer's sensitivity to market trends and the grasp of the customer's consumer psychology is the key to the success of the brand operation,reflecting the potential of the buyer model in the apparel industry.Under the circumstances that China's self-employment conditions and systems are still not perfect,and under the conditions of high-speed development of the Internet e-commerce platform and a convenient logistics system to create low costs,it is conducive to the transformation of traditional apparel brands and the establishment of independent buyers of derivative brands.,to provide buyers with the option to start their own business.