Hangzhou Silk Corporate Gifts And Marketing Strategy Case Study

History, Chinese silk road linked by the Asia and Africa, eastern and western civilization, therefore, the silk in the foreign friends and business gift on behalf of mystery and brilliant Chinese civilization; At the same time, Hangzhou has always been Chinese silk and silk of Hangzhou is the main specialty, silks best represents the south of the city of Hangzhou. So in the course of business dealings, Hangzhou silk gifts should be a good selection of those enterprises; In addition, the silk themselves of the natural characteristics has been approved by the consumers and canonization.In recent years, domestic silk market, new brands are emerging, market competition intensified. In the Hangzhou Silk Market, thousands of silk-based enterprises are active. Silk business marketing research strategy for corporate and government decision-making institutions, both in theory and practice has a positive reference.In applying marketing very suitable SWOT analysis of the matrix of this mode, Analyzed WK group, the big advantage for five major disadvantage conditions, four (export opportunities facing the domestic market is favorable, is catching on, and green consumerism trend obviously, the application domain is increasingly expanding) or five major challenge (other staple products of competition, many trade barriers challenges and other countries of the market competition and revalue the pressure and raw materials and market prices) WK group industry structure and development strategy.In the current fierce tide of market economy, only to rely on imitation and learn advanced concepts and technologies, it is difficult to help companies to better and faster in the direction of development. To consolidate their position in the silk industry, must be "fine" and "strong" pain on the efforts, they need only identify the road, can occupying the initiative in the competition to win the market.