The Hh Company Explore Chengdu Silk Product Marketing Strategy

In recent years, the silk product market is taking the profound changes in Chengdu, how to adapt these changes and to seek the market opportunity in these changes has become unavoidable questions for silk enterprise's policy-maker who hope own product can share the Chengdu market and get development. This article stresses the HH Company's investigation how to exploit the silk product in the Chengdu market as a key point, not only investigated the final consumers for silk product in Chengdu, the author has also spent massive time and energy to investigate the dealers ,the factory and the professional people. The author obtained the great investigation data and the analysis conclusion which are precious to the craft brothers, and the same time the author reorganizes a special study base on the MBA theory knowledge and the investigation report.This paper not only was the useful reference for the HH Company's decision-makers, to help them to make the correct decision and to develop the market, but also provide many valuable materials to all kinds of silk product producers who want to marches the Chengdu market. This article through the investigation to silk produce market in Chengdu, not only help all kind of silk product enterprises to understand and to grasp the behavior for the current consumers. But also may help the enterprises to grasp local all levels of dealers, other producers and some professionals'opinions. The author tries to provide the useful opinions of how to make the marketing ways and so on. Wish to help the enterprise correctly understand the silk product market in Chengdu, reduce the market development risk, and make a contribution to the silk trade for its healthy development...