| Sports tourism industry with the development of society and the improvement of people’s living standard and the development of emerging sunrise industry, sports tourism industry theory is the theoretical study of hot point, after the2008Olympic Games in Beijing, the domestic sports tourism and set off a round of upsurge, but on the whole, our country the development of sports tourism is still in primary stage. Sports tourism as an emerging industry and tourism, not only for the physical education and the development of sports industry development space, but also provided tourism industry sustainable use of tourism resources and development power, thus sports tourism has become a tourism product as an important branch of the tourism products and the future construction of a main di rection.In this paper, using the method of literature, questionnaire, interview, on-the-spot investigation, logical analysis, mathematical statistics and other research methods in Cangzhou city sports traveling present situation investigation and study. In the course of the study, to the current domestic and international sports tourism development status and research trends are reviewed, pointing out that the development of sports tourism possibilities, secondly, to the economic society of Cangzhou city development present situation as well as the sports tourism development scale, infrastructure and resource development were investigated and analyzed, the development of sports tourism in Cangzhou city Cangzhou city to accelerate economic and social development and meet the people’s growing demand for sports culture; at the same time, Cangzhou City, rich human resources in tourism and sports tourism resources, the regional superior location, convenient traffic conditions, the government attaches great importance to such conditions, not only for the development of sports tourism activities to create a good environment, but also for the the realization of sports tourism industry span type development has injected new vitality. In the present study also found that the masses of Cangzhou city sports tourism problems, and according to the problems found in the corresponding development countermeasure. Hope that through this study, can not only promote the Cangzhou City Sports Industry and tourism industry sustainable, rapid and healthy development, but also for further research on sports tourism theoretical reference, for administration and management departments to develop policies and the development of the market and provide a theoretical basis. |
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