HS Cargo Terminal Business Strategy

With the development of global economic integration and the continuous growth of our national economy, China has been integrated into the tide of world economic development, the Port has an irreplaceable role in international trade. However, compared with the developed ports, ports in China is still a gap. Port enterprises in order to better and faster development in the fierce competition in an invincible position, must recognize their own strengths and weaknesses, seize opportunities, take effective measures to accelerate the development efforts. Combined with the new requirements of the new situation, the development of strategic business development measures, is the key to winning business.Start from the macro-environment, to make a concrete analysis of the political environment, economic environment, social and technological environment, and were compared with the competitors in the industry. Can be seen by studying the port transport today more and more use of container as a carrier, the grocery market ratio is getting smaller and smaller, and groceries in the short term and will not be completely container replaced. The face of increasing market competition between the cargo terminal will be more intense.HS cargo terminal in this competitive landscape is also facing a lot of opportunities and threats. How to make a full use of the internal strengths to seize the opportunity to overcome their own weaknesses to avoid the risk of competitive strategy has become imperative. On the basis of the theory discussed in macroscopic and microscopic method of combining, within the company’s external environment has made a systematic study in order to find the best strategy.First, the macro analysis of PEST and Porter’s Five Competitive Forces analysis to find opportunities and threats facing the company in the external environment, and then through the analysis of the company’s internal resources and capabilities, to identify their own strengths and weaknesses. The combination of all internal and external environment analysis summary of the SWOT matrix final HS cargo terminal at this stage of the competitive strategy-differentiation strategy. Finally, according to the selected strategy to develop appropriate measures.