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The Public Welfare Tourism Consumption Behavior Research In Our Country

Posted on:2013-03-30Degree:MasterType:Thesis
Country:ChinaCandidate:K HuFull Text:PDF
GTID:2249330374455053Subject:Tourism Management
Abstract/Summary:PDF Full Text Request
More than30years of reform and opening-up, China’s economy has developed the rapiddevelopment, especially after joining the WTO, international economic and cultural exchangeto the development of our country has brought new opportunities. International tourism alsorespected public welfare in our country sadly arisen, public welfare tourism is with theeconomic progress of society bring out new new tourism way, in our country is the life of thestage of development in the chain, but because its implicit dedication and sense ofresponsibility and the socialist values that agrees, public welfare tourism activities helpbetween the urban and rural integration of humanity, help to promote China’s urban and rural,social benefit is remarkable, therefore the development prospects and strong vitality.Because of public welfare tourism phenomenon to appear in a relatively short time, thedomestic study of this phenomenon relative lack of work, the relevant literature is also a wastotally independent, difficult to have substantial the theory instruction function, this papersummarizes the domestic and foreign scholars and experts to public welfare tourism research,access relevant literature material and predecessors actual questionnaire research, extractionof argument, combined with the development of the new characteristics of today and the newtrend of our country’s public welfare tourism development situation of the shallow analysis,and put forward the corresponding development strategy of China’s public hopes to do our bitfor the development of tourism in the force.The paper first travel from the research background of public welfare, the aspects of theresearch background, and pointed out the research of the significance and public tourism inwhat research methods of research to what purpose, to the writing of the article constructs thebig frame and roads. In this paper, the concept and connotation of the public welfare tourismhas made a profound mining and the elaboration, clear the characteristics and nature of publictravel after the public welfare of our country tourism development present situation andconsumer behavior analysis of the various, and based on questionnaire that our countrytourism consumption behavior in public welfare of some common features and related economic unit development pitfalls and deficiency, combined with the theory of thequestionnaire further enhances the credibility and effectiveness of the conclusion, thisquestionnaire is the top priority, in practice the theory test, including some microscopicadvice at the conclusion of the questionnaire survey results, has attached, the last of the articlethrough summary of our country to put public tour of the micro and macro developmentstrategy, return to this paper writing purpose.
Keywords/Search Tags:public welfare tourism, consumer behavior, developmentstrategy, China
PDF Full Text Request
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