A Research On Public Welfare Dilemma In Red Tourism Industry

Nowadays,economic development has entered a new stage.Red Tourism should also actively explore new ways of development so as to meet the needs of the development of the era,to achieve its sustainable development.This study is devoted to analyse the public welfare dilemma of the Red Tourism and to seek the balance of public welfare and for-profit development of Red Tourism.This study uses Taierzhuang as an example,to explore the success from its development,to contribute to the development of the Red Tourism and to provide the beneficial reference for the sustainable development of other red tourism scenic spots.From the literature research,this study mainly includes the following parts:The first part mainly includes three chapters,mainly summarizes the basic theory of red tourism and related literature,including the development of red tourism,the concept,nature and the sustainable development of red tourism in Taierzhuang and study,through literature analysis were selected for investigation from the perspective of red tourism public welfare property analysis of dilemma and breakthrough of public welfare.The third chapter mainly elaborates the connotation of red tourism industry,through the analysis of red tourism product attributes,red tourism and red tourism organizers of the social welfare function demonstrates the basis of red tourism,and then from the local government,enterprises and local residents three stakeholders perspective analysis of the causes of red tourism the plight of the.The second part mainly discusses the plight of the public welfare of Red Tourism.By the early development of the Red Tourism in Taierzhuang,showing the public predicament of red tourism performance,including nonprofit and for-profit and nonprofit "explicit" and "implicit" market operation,the permanence of “red” and the growth or decline of the number of tourists.These contradictions are all analyzed and discussed in the public view of the Red Tourism.The third part gives my own opinions on how to deal with the plight of public welfare.Through the field work,I know the development and transformation of Red Tourism industry in Taierzhuang and the current development strategy Then through the analysis and summary,to explore from the perspective of profit model,realize marketable management,extend the industrial chain of Red Tourism and strength the propaganda marketing efforts of detail.In order to summarize the breakthrough path of red tourism's public welfare dilemma in Taierzhuang,we will reexamine the development path and try to provide reference for other red tourist attractions.Red tourism resources are valuable assets of a region's development.Only by dealing with the relationship between public welfare and profitability of red tourism can we find out suitable roads for the development of tourism in this area.In order to achieve the sustainable development of the red tourism industry,the red tourism will be radiated to more formats and play a role in promoting the economic rise of the region.