The Research On The Development Strategy Of Hongxing-Shenyang Building Business

Increasing effect of retail industry to national economic,makes the retail industryto accelerate development becomes a necessity. In order to maintain the economy ofLiaoning Province continues to be active and prosperous market, need to pay moreattention to the development of the retail trade of listed companies in LiaoningProvince.Zhongxing-Shenyang Building Business for the study, the use of SWOTanalysis method system Zhongxing-Shenyang Commercial Building strategicanalysis. Found: the development of strong advantages, such as Zhongxing iscontrolled by the state-owned shares, ownership concentration is moderate, directaccess to the capital development funds, intangible resource advantages; weaknessalso more obvious, such as management mechanisms and institutions are not perfect,financial condition poor as well as the employees’ basic low quality; external factors,policy, economic, social, cultural and technical factors that are conducive to thedevelopment of the company; but at the same time increasing competition in the retailindustry, indicates that the development of Zhongxing is faced with challenges. As aresult, the strategic choice of Zhongxing: implementation of the chain strategy, brandstrategy, information strategy, and "going out" strategy. Maintain Zhongxingsustainable competitive advantage, companies should focus on internal capacity andalso retail innovation. Is proposed that the safeguards implemented by theZhongxing,the development strategy should be: the corporate culture of innovation;mechanisms, institutional innovation; financial innovation and service innovation.The main significance of this study is through the development of suitableZhongxing-Shenyang Commercial Building long-term development strategy, andstrategic implementation of safeguard measures, provide a reference for thedevelopment of retail trade of listed companies in Liaoning Province, to help findtheir own path of development, and to greet to retail development in LiaoningProvince in the spring.