The Research Of Advertising Strategies Of Chinese And Foreign Sports Brands

From the theories of communication, marketing, advertising, visual thinking, the paper gives a more in-depth studying of domestic and international sports brand of advertising creative strategies. The paper analysis the differences of languages, values, social customs of domestic and international along with advertising strategies and branding, advertising strategies positioning and audiences psychology. To provide the appropriate support of the theory with Chinese sports brands in the competitive global market which catches the survival and development; to provide relevant advertising creative strategies experiences with the Chinese sports brands;to provide ideas with the development of China’s advertising theory, especially basic research of creative advertising theory; to promote advertising industry develop healthily and orderly.A good creative strategy is not just a key reason of a piece of good advertising, but also it is the epitome of products. The local sports brands do not only fight with international sports brands to survive in the cracks of the international market, but also seek survival and development. How to make consumers be aware of your products and be impressed, then buy your products, which are the keys to promote the enterprise develop bigger and stronger. Especially our country is a developing country, many brands are at prototype stage. The acceptance of the brand and products sales directly determines whether a company can survive in the international market. It appears that the guiding of the advertising is very important.From perspectives of advertising creative strategies of foreign sports brands, Li Ning and Nike use the comparative approach and a variety of theoretical tools to study the position of creativity of advertising strategies and branding process which focuses on how the achievement of cultural marketing to build the brand of charm, the creative process, performance techniques and consumer psychology which appeals with the regional culture relationship.