Enterprise Strategy Hazards Reseach Based On The Distorted Estimation Of Its Value

With the world economic integration, the integration of the world economybetween China and the other countries is accelerated further, China’s capital market andequity exchange market have been developed quickly, and acting on internationalconvention step by step at the same time. There’re many transactions occurred in thishuge economy-the mainland of China, for example, financing, recombination, mergersand acquisitions, etc. In this situation, how to understand and assess the value ofbusiness accurately must been the most important points that the owner of business,investors, managers and regulators focus on.Strategic risk is possibility caused by the negative impact or damage which makethe strategy target out of reach when some essential factors ensuring the strategysuccess can not meet the appropriate demands at all times during the process of businessactivities. The text analyses the reason for the distortion of corporation valuation’assessment,the article identify,warn and control the strategy risk of the enterprise.Researching how to keep its overall situation and the concept of viewing the situation asa whole by using systematic thought and dynamic thought with a strategic perspective atthe situation of evaluation distortion of business value, and to maximize enterprise value.The text firstly analyze the current situation of strategic risk in China, point out theexisting problems of strategic risk research theory. On that basis, put forward the maincontent and methods of the text and the meaning of its research.The text states the fundamental and the basic idea of business valuation andstrategic risk management, introduces the basic method of business valuation and3different situations of evaluation distortion of business value..And then the text analyses the propagation path of strategic risk of evaluationdistortion of business value, summarizes the effect of enterprise strategy caused by thefollowing3parts: strategic assessment, resource barriers and financial risk, and thenanalyses to strategic risk of business according to its recognition, early warning andcontrol.Finally, it put forward strategic risk control mechanism of evaluation distortion of businessvalue and give the research conclusion.