Yanjing Beer Baotou Snow Deer Company Development Strategy Research

Strategic management is not only the important part of enterprise management, but also a practical and feasible research topic strongly. Strategic management is indispensable in the process of enterprise management and even plays a key role that is a art and science of management and it has become the focus and core of enterprise management and the key to business success. With the deepening of China’s socialist market economy and the modern enterprise system having been gradually established, it is necessary to strengthen enterprise strategic research and management in order to maintain long-term competitive advantages and achieve the desired development goals in sustainable development. In addition, development stratagem is a navigation system in the fickle and furious marketing competition, it decided the succeed and fail of company development. If a company would obtain quiet great progress, we should establish a true feasible development stratagem. Whether the development stratagem is in fact, resting with fill understand to development circumstance and interior strength of the company.This thesis studies Yanjing Beer Baotou Snow Deer Company. The research methodology is combining theoretical analysis with practice, by extensive in-depth business survey and taking possession of first-hand information on the basis of use of strategic competition theory, environmental analysis theory, resource theory, the theory of core competence of strategic management theories, it takes in-depth research on the internal and external business environment, strategy choice, strategic resources and core competency and fully revealed the reason why the enterprise has obtained competitive advantages and achieved lasting competitive advantage of the ideas and approaches.This thesis combines the enterprise strategic management theory and Yanjing Beer Baotou Snow Deer Company product and management practice, fully absorbs some new study results in the strategic management area, and by the author studying it has put forward some views and the author hopes to provide references for enterprises management and beer industry development.