Yanjing Snow Deer Beer Marketing Strategy Survey Research,

Chinese abstract Recently several years, the Chinese beer industry producedthesales volume continuously to occupy the world first place. Behind thegooddevelopment tendency, we discovered the Chinese beer enterpriseand the world beergiant compares, still saved a greatly biggerdisparity. Besides the enterprise strengthdifference, the salesstrength still was restricts the Chinese beer professiondevelopmentthe bottleneck. In this article west Mongolia the beer professioncompetesgathers for the background, wears the strength to study westYanjing snow Lu Zheigethe biggest beer enterprise's overall marketingenvironment, the market localization,the marketing strategy and thestrategy, through analyzes its successful marketing way,tries hard tohave a limited view of, summarizes the marketing plan which westthebeer profession may profit from and may the operational rule of thumb,and usesfor to instruct a marketing personnel marketing actualcombat.We believed, remixes the cards the crucial time in the beerprofession, west thebeer enterprise must strengthen the marketinginnovation, the marketing strategywhich the formulation science,front gazes, the utilization is advanced, the standardmarketingstrategy, can realize has the world competitive ability the strategictarget.