China Metallurgical Steel Structure Company Core Business Competition Strategy Research

Since WTO admission of China and holding of important social and economic activities like Beijing Olympic Games, Shanghai Expo and so on, lots of social public buildings of high standard and high level like sports grounds, exhibition centers, and airport buildings have been built during the late decade, which brings a good chance for the developments of our steel structure. Meanwhile, the steel structure enterprises face even more severe competition. However, steel structure as a very important reference standard on the level of national building industry, which is deserved to be studied.This article takes Steel Structure Company of CSMCC for example to study its competitive and strategic development of core business. First, Steel Structure Company of CSMCC and its core business are discussed. On this basis, its outer environment is analyzed in macroscopy and industry environments. Second, inner environment and status are analyzed by methods like Michael Porter’s Five Forces Model and SWOT analysis. Competitive and strategic development of core business will be further studied combined with status analysis to locate and select strategy as well as execute final strategy application.This article strategically analyzes the core business of Steel Structure Company of CSMCC in detail combined with the actual status of the enterprise. Therefore, advices for development of Steel Structure Company of CSMCC are meaningful, and can be used as the reference for other enterprises of steel structure industry in northwest area.