Ordos City State Pawn Company Development Strategy Research

Pawn shops with a long history, is one of the oldest trades in the world, and is referred to as the originator of modern financial industry. Pawn is one kind of numerous financing mode with human society usually formed in economy development. The modern age pawns industry emerges once again in our country, is essential for the social development and the market economy. It plays a role in filling a vacancy, supporting the production, helping the distressed and succoring those in peril, facilitating circulation in the social economy life. It receives the service object welcome, and obtains society’s approval. With the rapid development of economy and society in Ordos, financing market is becoming maturer and imporving day by day, that proffered good growth opportunities for Ordos Wan Li pawn co.LTD, but in the meantime, the economic environment of company become more complexity and change rapidly, the uncertain dynamic environment has been the actual situation to company. This resulted from market dynamic、complex、diversification, and the demand for serve object is always changing and to update, market competition becomes more and more fierce, that makes market risk appear gradually.Under the background, if Wan Li pawn co.LTD wants to survive and develop in the intense market competition and to occupy a leading position, it must choose the Suitable development strategy. To this problem, this paper analyze both the inside and outside environment that the Wan Li pawn company is facing, and the author brings forward his opinions for development strategy of company, by using PEST Analysis, Michael Porter’s Five Forces Model and SWOT Analysis, so as to hope offer a way of thinking and feasible methods for the company can find an appropriate development strategy, to make the company continue to grow and develop in the fierce market competition.Through the analysis and study of the internal and external environment, opportunities and challenges, superiorities and inferiorities of Wan Li pawn co.LTD, the authors considered that the company in fast development stage is facing a good opportunity, so it can choose growth development strategy. The author suggest that Wan Li pawn co.LTD should based on the characteristics and advantage of itself and adopt cost-leading strategy, and offers the measure in practice that the development strategy was carried out well.