Wulanchabu Mobile High Customer Value Marketing Strategy Research

With the communications construction reform accelerating in China, a new round of telecom restructuring settles, the domestic telecom industry is facing more and more competitive environment.3G technology commercially uses throughout the country, the entire telecommunications market and mobile communications market of Wulanchabu have undergone tremendous changes in the new competitive environment, it is very urgent to research China Mobile Communications Corporation on marketing strategy. In the case of competition, marketing and rugged killer spurt of growth in business is no longer adapt to market competition. At the same time, how to enhance customer value, to meet the needs of high-value customer base, market segmentation on the precision of the various telecom companies has become a focus of competition. Customers in high-end customers, compared with the general public, the demand has more personalized communication and the relative stability, while the more mobile value-added contribution to the company. Therefore, how to attract high-end customers through differentiated services to meet the needs of high-end customers, is the key China Mobile achieves dominance in the competitionIn this study, a comprehensive analysis of the telecommunications industry through the development and status of the mobile communications market, the company faced Wulanchabu mobile environment and the macro-environment within the industry analysis, compare analysis method using relatively few Wulanchabu communications market strong compare strengths and weaknesses, and make clear strengths and weaknesses of Wulanchabu Mobile by the SWOT method’s. It make the foundation for future development for mobile communications companies.Then make the mobile customers Wulanchabu market segmentated, and determine the high-end customers market of customer value.give the high-end customers is different from ordinary customers, analyse the high-end customer base, customer classification and characteristics. Finally, this Chapter four combine with the status of Wulanchabu Mobile, from product, price, promotion, channel level, make in-depth study on high-end customers of the service strategy of marketing conducted. In the implementation of marketing strategy and analysis of problems based on the combination of basic marketing concepts, gives recommendations for Wulanchabu in these four aspects of mobile marketing method. In this paper, strategic management and marketing.management, the theory put forward Wulanchabu mobile communications service company’s marketing concept and implementation. Finally, the above theoretical study on the mobile communication companies Wulanchabu faced challenge give analysis, and obtained Wulanchabu Mobile in the new competitive situation should be taken under the marketing strategy.