Research Of Huawei’s Marketing Strategy In Liaoning Region

In recent years, as Chinese economy has been vast developing, the information and communication industry has obtained great progress. Huawei has been making great achievements with its unique culture and business strategies, as well as its Strong regional marketing ability.After introducing the background and purpose and significance of research, this article puts forward the research content and research method. Secondly, any meaningful work in this thesis is based on marketing and marketing strategy theory, and we list commonly used tools such as4P and PEST etc. Thirdly, we use PEST to analyze macro marketing environment of Huawei Liaoning branch in detail. And this thesis reviews the development of communication manufacturing industry and describes the main economy index of recent years. Potter" the competition model" is used to make in-depth study of Huawei’s Industry competition environment in Liaoning. And we focused on the analysis of ZTE and other major competitors. Fourthly, the thesis totally introduces Huawei in those aspects, which are the brand culture, operations, and business performance and management systems. Then it mainly states Huawei Liaoning branch of its north market, including its establishment, historical significance, organization and human resources, financial status and marketing ability. The SWOT method is used to analyze the new situation of the opportunity, challenge, advantage and disadvantage in Shenyang branch. Fifthly, based on a clear market positioning, this thesis focuses on formulating appropriate marketing strategies. And emphatically analyzes the representative customer relationship marketing of Huawei. Sixthly, this thesis also states how to make marketing implementation and control in Huawei Liaoning branch. With many words in the chapter, we describe how to ensure the implementation of marketing strategy in the aspects of HR and PM.Huawei’s rapid development has been basing on its market success. Other companies can imitate Huawei for its outstanding experience and system for enterprises in the regional marketing. Huawei’s developing in advancing with the times. With the objectives of the company changing, the regional marketing strategies have to be adjusted to keeping pace with the times.