Research Of Marketing Strategy Of Advertising IN HSW

As the popularization of internet in China, the market of internet has developed from Internet portal into marketing of web2.0. At the same time, because of commercial application and new technology, such as network, e-commerce, consumer community, Micro-Blog and Search engine, the second level market of internet has gained the opportunity of development, which make the regional Internet have to face the challenge and the opportunity. After10-year’s development, no matter in website traffic or revenue, Xi’an huashang interactive Co. Ltd (hsw.cn) has become the top one portal site in Xi’an. However, because the network companies in the first level in china have come into Xi’an, and the internet industry has met the significant change, how to do the strategic transformation to face the problem in advertisement management; how to create the products and technology to increase competitiveness, which will support our technology and powerful plat for our advertisement management. All of these are the main problems in advertisement management of hsw.cn.Conducting the method of investigation and research, this paper will gather the data of management state and responses from audience of HSW purposely, systematically.Combined with phone interview, questionnaire, case study, this paper will investigate the audiences of HSW in order to comprehend them and gather data. At the same time, it will analyze, unify, compare and summarize the date from existing media researching company.Providing directly data support and Applied SWOT analysis, on the basis of4P theory, this paper will probe to the advantage, disadvantage, opportunity and threaten. Applied the knowledge of Economics and Management in the concept of innovation, this paper will research and explore HSW marketing strategy of product, price, channel and sales promotion in advertising promotion under the developing process of market economy, using Fllip.Ketelle’s classic marketing ideologyThis paper is an in-depth marketing strategies research on the regional media on the internet. The research methods, analysis and findings of the paper has a certain significance to the domestic-related sites of the same type in the advertising business marketing strategy innovation, and can be popularized.